Take Distributorship of Personal Care Products all over India.
What are personal care products?
Cosmetics are included among the products typically referred to as "personal care products" under the law. Skin moisturizers, perfumes, lipsticks, fingernail polishes, eye and facial makeup preparations, shampoos, permanent waves, hair colors, toothpaste, and deodorants are examples of these products.
Personal care products market in India 2021
The appearance and health of a person's hair, nails, and skin fall under the category of beauty and personal care. Consumer products used for personal hygiene and beautification are known as beauty and personal care products.
According to Statista, India's beauty and personal care business, which was valued at $25.9 billion in 2020, is expected to increase at an annual rate of 8.1 percent to $32.7 billion by 2023.
The industry can be classified into the following categories based on its type:
- Hair Care
- Hair Oil
- Shampoos
- Hair Colorants
- Coconut Oils
- Conditioners
- Skin Care
- Face Care
- Body Care
- Sun Care
- Oral Care
- Toothpaste
- Toothbrush
- Others
- Colour Cosmetics
- Lip Makeup
- Eye Makeup
- Nail Makeup
- Face Makeup
- Others
- Fragrances
- Deodorants
- Perfumes
The following are the different types of distribution channels:
- Grocery Store
- Chemist/Pharmacy
- Distributors
- Large Format Store
- Exclusive/Multi-Brand Outlets
- Direct Sales
- Salons and Spa
- Online
The development of consumer spending habits has fueled the rise of the beauty and personal care business. Based on their purchase behaviors and regularity, the consumer base has been growing in the form of loyalists and experimenters. Daily care goods are purchased online mostly owing to product uniformity, sales, and promotions on various websites, however, mid-premium and premium products are purchased in offline retail outlets because the customer mindset still believes in the "touch and feel" of the product. Market players are investing in educating practitioners who can give sound advice and have a deep understanding of a wide range of products, which improves the customer experience tremendously.
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