Nuziveedu Seeds Limited Company Distributorship.
About Nuziveedu Seeds Limited Company:
- NSL Group -Sri Mandava Venkatramaiah, in 1971.
- Mr M Prabhakar Rao who took over the reins the seeds business of the NSL Group in 1982.
- The company has its presence in 17 states and markets approximately 350 varieties of seed products to more than 5.5 million farmers across the country.
- About (40-45%) of the total cotton production in the country can be traced to the cotton seeds developed by Nuziveedu Seeds.
- Currently, besides cotton, Nuziveedu Seeds is also emerging as leading producer and processor of seeds for field crops such as paddy, corn, sorghum, pearl millet, sunflower and vegetables.
Nuziveedu Seeds Limited Company Vision: To be the most preferred Seed Brand in India. Mission:To ensure desired quality in all the seeds produced and have 100% satisfied customers.
Nuziveedu Seeds Limited Company MARKETING:
- Seed marketing is one of the most vital components of seed company.
- In the narrow sense, seed marketing refers to the actual acquisition and selling 'of packed seeds, intermediate storage, delivery and sales promotional activities.
- Preparation of seed supply plan for Kharif and Rabi seasons.
- Arrangement for positioning of different crop varieties in the sale points of the districts.
- Arrangement for procurement of non-available crop varieties through tender process on consignment basis.
- Appointment of Dealers, distribution net-work etc.
- Compilation of daily, fortnight sale reports for onward submission to higher authorities.
Seed marketing comprises the following:
- 1) Demand forecasts (assessment of effective demand).
- 2) Marketing structure.
- 3) Arrangements for storage of seeds.
- 4) Sales promotional activities.
- 5) post-sales service.
- 6) Economics of seed production and seed pricing.
Nuziveedu Seeds Limited Company Marketing Structure:
- The key to success in seed marketing is the establishment of effective channel of distribution.
- The various channels through which seed can be marketed vary greatly according to the needs of the seed company.
Nuziveedu DISTRIBUTION CHANNEL :
- PRODUCTION CENTRE >> PROCESSING PLANT >> MARKETING DEPOS >> DISTRIBUTORS >> PREFERRED DEALERS >> DEALERS >> FARMERS
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