Nike Brand Distributorship in India
About: Nike, Inc was founded by Blue Ribbon Sports by Bill Bowermna and Phil Knight in 1964, it officially become Nike, Inc. on May 30th 1971. Nike is an American Multinational Corporation That is engaged in the design, development, manufacturing and world wide marketing and selling of footwear, apparel, equipment, accessories and services. It is one of the world's largest suppliers of athletic shoes and apparel as well as a manufacturer of sports equipment, with revenue in excess of US$24.1 Billion in its fiscal year 2012 ( ending May 31, 2012 ). As of 2012, It Employed more than 44,000 people worldwide. In 2010 the brand was valued at $10.7 Billion, Making it the most valuable brand among sports businesses.
Nike Brand Mission:
To Bring Inspiration and Innovation to Every Athlete in the World. ( If You have a Body, You are an Athlete ).
Nike Distribution ( Distributorship ):
The marketing strategy of Nike embraced by many organizations can either provide them a market frame or make them insulate the market front runner. The more reliable the distribution of the products is improves the sales and in consequence more profits.
Product delivery at the required time to the users not just effect usefulness however also result to high level of customer's satisfaction as well as loyalty.
Nike company distributes its items base on the level or number. The high cost premium items are given to particular distributors while leaving products with low priced to be trade at discounted price at various retail stores incluing Wal-Mart whereas other company such as reebok who embraced a restricted distribution technique Nike Company ventured more into a world market capitalization.
Distribution Channels of Nike ( 2014 ): Currently Nike operates 3 distribution cernters for footwear. Internationally, Nike operates 21 distribution centers in Europe, Asia, Australia, Latin America, Africa and Canada.
- Nike Retails Distribution: >> NikeTown >> Nike stores >> Multibrand stores >> Department stores >> Factory Outlet stores
- Nike Wholesale Distribution: >> Department stores <<
- Nike Licensee Distribution ( Asian Markets ) >> Nike Stores >> Multibrand Stroes >> Department Stores
Nike Town has the full product selection and then slowly it trickles down to the Nike stores ( Specific running stores ) to multi brand such as footlocker and other sporting shops, department stores and nike factory outlets.
Nike Supply Chain Management: Nike environmental programmed is not only about improving their product, But also about the performance of their suppliers. There are some business reasons for dealing with suppliers who are environmentally responsible and knowledgeable. First, Contracted manufacturers are encouraged to beyond what is required by law or collective bargaining to provide outplacement or retraining assistance. In addition, Contracted manufactures are also required to make payment to workers of retirement or severance funds and respect their employee's right to freedom of association and collective bargaining to the extent permitted by local law. ( Nikebiz,2014 ).
Nike Currently have factories in:
- Argentina
- Austrailia
- Bangladesh
- Boznia
- Brazil
- Bulgaria
- Cambodia
- Canada
- China
- Equador
- Egypt
- El Salvador
- Georgia
- Guatemala
- Honduras
- Hong Kong
- India
- Indonesia
- Isarael
- Italy
- Japan
- Jordon
- Macau
- Malaysia
- Mexico
- Moldova
- Netherlands
- Nigeria
- Pakistan
- Paraguay
- Peru
- Philippines
- Poland
- Portugal
- South Africa
- South Korea
- Spain
- Sri Lanka
- Taiwan
- Thailand
- Turkey
- United Kingdom
- USA
- Vietna,
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